One innovation strategy

A holistic innovation strategy encompasses a thorough analysis of market conditions, customer signals, and economic forces to pinpoint a business's unique value proposition. By combining external market demand with internal value creation efforts, the strategy ensures an initial alignment that remains adaptable as conditions evolve. Microsoft Education’s still evolving innovation strategy utilizes a range of feedback mechanisms, including customer advisory boards, weekly educator feedback sessions, and per-sprint product testing.

Shape product with customers rather than merely for them

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To drive high-scale adoption, the strategy requires support from business growth plans that evolve as customer and marker conditions evolve. Leaders create conditions for cross-discipline teams to collaborate with customers to iteratively shape the product with customers rather than merely for them.